COMPANY PROFILE
World-Class Production and a Vision for Sustainable Growth
İhlas Ev Aletleri is a pioneering brand that continuously improves its production methodologies to align with shifting global dynamics and rising consumer expectations, maintaining a strong position across international markets through a steadfast focus on quality and trust.
Since its establishment, the company has produced numerous small home appliances that simplify daily life with
a focus on human health and essential needs. Today, with advanced engineering infrastructure and a user-centric design approach, it offers a wide product range including Aura Cleanmax and Aura Roboclean cleaning robots, Cebilon Reverse Osmosis water purification systems, and water heaters.
The production processes carried out at the Company’s modern manufacturing facilities in Türkiye in accordance with international quality standards are managed on the basis of efficiency, sustainability and high quality standards. The Company’s global expertise in water treatment technologies is underscored by its membership in the U.S.-based Water Quality Association (WQA) and its NSF-certified Aura Cebilon Reverse Osmosis system, bringing these advanced solutions to consumers across diverse geographies worldwide.
This integrated production and quality approach, which is aligned with global competitive conditions, supports İhlas Ev Aletleri’ vision of sustainable growth and industry leadership both in Türkiye and international markets.
Balanced Growth and Export Performance in Global Markets
According to 2025 exports data, 69% of its international sales were to the Turkic States, 12% to the Middle East, 10% to Europe, 6% to the U.S., and 3% to the Far East and African countries. This distribution demonstrates that the company is maintaining its position in markets where it has traditionally been strong while pursuing a balanced and planned expansion strategy in new markets.
With a high-value-added product portfolio led by the Aura Roboclean Cleaning Robot and Aura Cebilon Water Purification Systems, the company is strengthening its presence in global markets, certifying product safety and standards compliance through internationally recognized certifications including CCC, INMETRO, KC, BSMI, SASO, GMARK, TAF, and SAA.
As part of its strategic roadmap for 2026 and beyond, the company targets expanding its product range with cutting-edge solutions, raising brand awareness through international advertising, deepening penetration in existing markets, and establishing new distributor networks. These steps, aimed at enhancing global competitiveness, are among the key pillars supporting İhlas Ev Aletleri' vision for sustainable growth.
Transparency, Resilience, and Sustainability at Borsa Istanbul
İhlas Ev Aletleri operates in line with a strategy centered on transparency and sustainable growth, with a free float ratio of 72.26%, and has been listed on Borsa Istanbul (BIST) under the ticker IHEVA since Sept. 26, 1996.
The company’s position on Borsa Istanbul is supported by a strong financial structure, adherence to corporate governance principles, and an investor-focused approach to transparency. İhlas Ev Aletleri, which was included in the BIST ALL-100 Index as of Oct. 1, 2007, was subsequently included in the BIST Corporate Governance Index on Dec. 29, 2010, thereby having its standards of accountability, financial transparency, and corporate responsibility formally recognized.
The company is currently included in the BIST Metal Products and Machinery, BIST Istanbul, BIST Corporate Governance, BIST Industrials, BIST ALL-100, BIST ALL and BIST Participation ALL indices, maintaining its strong financial position and its growth vision aimed at a broad investor base.
Discipline in Governance, Continuity in Transparency
İhlas Ev Aletleri builds its position in capital markets on a strong governance infrastructure, positioning corporate governance as an integral part of strategic growth. Transparency, accountability, and sustainable value generation are adopted as fundamental principles across all governance mechanisms, from decision-making processes to financial reporting.
In the independent assessment conducted under the Sermaye Piyasası Kurulu (SPK) Corporate Governance Principles, the company’s rating was confirmed at 8.72 out of 10 by JCR Avrasya Derecelendirme A.Ş.; the outlook was described as “stable.” This report, dated July 28, 2025, objectively demonstrates the governance quality of the Company, which maintains its position in the Borsa Istanbul Corporate Governance Index.
Risk management systems, internal control processes, and an effective audit structure together offer a reliable and sustainable corporate framework for all stakeholders, with shareholders foremost among them.
The continuity of financial discipline and transparency in investor communication are among the key elements supporting the Company’s market credibility.
İhlas Ev Aletleri continuously develops its corporate infrastructure in line with innovative business strategies and long-term growth plans, aiming to strengthen its competitiveness both nationally and internationally through its ethical management approach, strong organizational structure, and strategic stability.
Quality and Certification Strength in Line with International Standards
İhlas Ev Aletleri, operating in domestic and international markets, safeguards its product and service quality through a multi-layered certification infrastructure. Quality certificates with international validity, including TSE, TÜV, SGS, Intertek, and NSF certifications, are tangible indicators of the high standards adopted in production processes.
Country-specific conformity certificates such as UL, SAA, CCC, INMETRO, KC, PSE, and GMARK demonstrate full compliance with regulatory and technical requirements across different markets. CE marking processes and the related technical documentation system are carried out with precision; production operations are planned and supervised in accordance with international norms.
The corporate quality culture has been integrated into all Company functions in line with Total Quality Management (TQM) principles since 2005. The quality management system, certified to ISO 9001:2008 in 2012, was upgraded to the ISO 9001:2015 standard by TÜV Rheinland Cert GmbH in 2018; the commitment to environmental responsibility was further reinforced in 2024 with the addition of ISO 14001 Environmental Management System certification.
This holistic quality approach supports İhlas Ev Aletleri’ global competitiveness not only in product performance but also in process management, environmental awareness, and sustainable production.
Trust and Systematic Risk Management in Digital Infrastructure
In a global business environment where digitalization is accelerating, the protection of information assets is one of the fundamental elements of corporate sustainability. The information security system established in this regard is managed as a strategic function supporting İhlas Ev Aletleri’ operational continuity and corporate reputation.
Critical information assets — from financial data to intellectual property, customer information to operational records — are protected within a framework of systematic risk analyses and multi-layered control mechanisms. ISO 27001 Information Security Management System certification confirms that processes are managed in accordance with international standards. Within this framework, access control, data classification, incident management, and business continuity planning are managed through an integrated structure. Information security processes are regularly reviewed given the dynamic nature of cyber threats; risk management is updated in line with proactive measures and the principle of continuous improvement.
A Production Approach That Transforms Quality into Sustainable Value
Environmental responsibility and consumer safety form the foundation of İhlas Ev Aletleri’ production philosophy. Accordingly, İhlas Ev Aletleri integrates the principle of sustainable quality into all its business processes, safeguarding not only product performance but also long-term corporate value.
Quality and marking practices aligned with international standards are supported by systematic inspection, continuous improvement, and high production discipline, ensuring durability, safety, and consistent performance across products.
This approach offers consumers a safe and long-lasting experience while also strengthening the Company’s commitment to reducing environmental impact and developing a responsible production model.
Strategic Transformation in Environmental Responsibility and Sustainability -Focused Management
Having regularly participated in CDP Türkiye Corporate Carbon Footprint reporting since 2013, İhlas Ev Aletleri has gone beyond carbon management by identifying increased energy efficiency in production operations, optimized water use, and reduced waste and emissions as priority areas for action.
Process improvement projects and efficiency investments reduce environmental impact while strengthening operational performance.
IHEVA continues its sustainability initiatives and is among the organizations that inspire confidence through their commitment
to sustainability. As climate conditions shift, corporate resilience is of growing importance to investors. The prevailing view is that companies realigning their policies and targets with climate change will gain greater prestige and strengthen their standing in the future. With this awareness, the Company strives to advance further each day, fulfilling its responsibility to reduce carbon emissions and mitigate the effects of climate change. IHEVA aims to become a sustainable industrial company that meets the demands of the 21st century and embraces corporate governance, and aims to achieve market leadership in every product it manufactures. Becoming one of Türkiye’s leading industrial enterprises by ensuring customer satisfaction through its quality, speed, and distinctiveness in design, production, marketing, and after-sales services is among the Company’s foremost goals.
As a further indication of its commitment to the environment, İhlas Ev Aletleri has obtained ISO 14001 Environmental Management System certification by meeting the requirements of the standard, which guides the identification of environmental aspects from raw material sourcing through to product delivery and ensures that these factors are controlled through appropriate measures to minimize environmental impact.
This holistic approach contributes to the conservation of natural resources while demonstrating that the Company’s responsibility to future generations is being fulfilled through concrete action.
Technology-Driven R&D and Design Capability
İhlas Ev Aletleri integrates technology, engineering, and design disciplines throughout its product development process, continuously strengthening its R&D infrastructure to deliver advanced solutions that combine functionality, efficiency, and user experience.
The design-oriented mindset is supported by a holistic product development model encompassing not only aesthetic elements but also performance, durability, and sustainable production criteria. This model contributes to rapid adaptation to changing consumer expectations and a competitive edge in global markets.
Compliance with international standards, technical proficiency, and innovation capacity are documented through prestigious awards and global certification processes, strengthening the Company’s standing in the global market.
This strategic R&D and design approach constitutes one of the fundamental building blocks of İhlas Ev Aletleri’ growth vision for the future.
Award-Winning Cleaning Technologies
Products developed in the cleaning robot segment reflect the combination of engineering prowess and a design-oriented approach. The Aura Roboclean and Aura Cleanmax models attract attention worldwide by combining performance, functionality and aesthetic integrity.
This product family has been honored with internationally recognized design awards including Red Dot, iF Design, GOOD DESIGN, A’ Design, and ICONIC AWARD: Interior Innovation. These awards confirm that the innovative approach and quality standards adopted in product development have been validated by independent platforms.
The Aura Cleanmax SPLUS model stands out for its energy efficiency, low power consumption and quiet operation, securing a strong position in its segment through its technical design focused on user experience.
Aura Roboclean Cleaning Robots’ recognition as “Best Product” in Kazakhstan from 2016 to 2020 demonstrates the brand’s consistent success in regional markets. This performance, backed by international awards, shows that its commitment to innovation and quality resonates on a global scale.
Health-Focused Cleaning Technologies and Allergy-Friendly Solutions
İhlas Ev Aletleri shapes its product approach around solutions that go beyond cleaning performance to support indoor air quality and user health. Aura Cleanmax and Aura Roboclean Cleaning Robots not only clean surfaces but also incorporate technology that raises hygiene standards in living spaces.
Evaluated by the Germany-based ZPmed® Preventive Medicine Center for their health benefits and disease-prevention properties, the products have been certified as “Health Products.” This certification demonstrates that their positive effects on human health have been confirmed at an international level.
The “Allergy-Friendly Product” certificate awarded by the European Centre for Allergy Research Foundation (ECARF) demonstrates that the product can be used safely, particularly by people with allergies. This certificate demonstrates that the products’ effectiveness in helping reduce allergens has been tested and verified by independent organizations.
This health-centric approach underscores that cleaning technologies extend far beyond functional necessity, positioning them as holistic solutions that actively enhance quality of life.
Design and Performance Leadership in Water Purification Technologies
The Aura Cebilon Unique Reverse Osmosis Water Purification System exemplifies a powerful product development philosophy that combines aesthetic design with high filtration performance. Its design ethos centered on functionality, a compact footprint, and an optimized user experience has uniquely positioned the product within its market segment.
The 2014 Türkiye Design Award, Good Design 2015, A' Design 2016, the German Design Award 2018 – Special Mention, and the "Best Product" awards received in Kazakhstan between 2016 and 2023 show that this success has also gained recognition on international platforms.
The 2014 Türkiye Design Award, Good Design 2015, A' Design 2016, the German Design Award 2018 – Special Mention, and the "Best Product" awards received in Kazakhstan between 2016 and 2023 show that this success has also gained recognition on international platforms.
Next-Generation Design Language and Innovation Capability
The Aura Cebilon Plus and Silver models epitomize the continuation of its design-oriented engineering philosophy. These products, which combine technical infrastructure with an aesthetic that adapts to modern living spaces, strengthen the concept of functional elegance in the water purification category.
International design awards such as the A’ Design Award 2017, ICONIC Awards: Interior Innovation 2017, Good Design Award 2017, and German Design Award 2018, show that the innovative approach adopted in product development is appreciated on a global scale.
This series is positioned as a holistic solution that not only provides healthy drinking water but also enhances interior aesthetics and offers user-friendly technologies.
Reliability, Efficiency, and Market Power in Water Heaters
Water heaters developed under the Aura brand enjoy a strong market position, supported by many years of manufacturing experience and widespread customer satisfaction. Used safely in millions of households, these products reflect a consistent commitment to quality.
Manufactured in accordance with international technical standards, they are developed with due consideration
for energy efficiency, ease of use and ergonomic design. This product range combines functional performance with a sustainable manufacturing approach while offering economical and reliable solutions for daily hot water needs.
